Peptonic Medical AB (publ) (“Peptonic” or “the Company”) is thrilled to announce the highly anticipated U.S. launch of its portfolio of intimate care products under the VagiVital brand. Backed by a thorough competitive audit and extensive market preparation the launch kicks off with VagiVital Moisturizing Intimate V Cleanser, targeting millennials and Gen Z through strategic social media campaigns on TikTok, Instagram, YouTube, and Facebook. With a science-backed portfolio of intimate self-care products and a steadfast commitment to empowering conversations around vaginal health, Peptonic aims to redefine intimate wellness for women nationwide with its innovative solutions.
To support the full-scale launch of its products to the U.S. market, Peptonic has partnered with the Los Angeles-based agency 1DS Collective to lead the efforts. After a brief delay, Peptonic is now rolling out campaigns to market VagiVital products, challenge outdated stigmas, and empower women to embrace intimate health. By placing science-backed intimate selfcare at the forefront, Peptonic aims to redefine the category with a fresh and engaging approach. The rollout begins with the VagiVital Moisturizing Intimate V Cleanser, followed by the complete product lineup, including VagiVital Intimate Calming Gel, VagiVital AktivGel, Vernivia, and VagiVital Active Glide.
A comprehensive content strategy will establish a dynamic and visually captivating presence for VagiVital. The rollout includes professional lifestyle photography, video, 3D animations showcasing the brand’s Swedish heritage and science narratives, user-generated content, and engaging commercials to run on the Google Ad Network (including YouTube) and the Meta Ad Network (Facebook and Instagram). In addition, influencer partnerships will amplify the campaign by sharing authentic, relatable stories that resonate with women of all ages. These efforts aim to spark meaningful conversations, build trust, and inspire women to take control of their intimate health with VagiVital.
All VagiVital products will be available for purchase on Amazon and through the company’s web shop.
The U.S. launch marks a significant milestone for Peptonic, now, more than ever, we’re ready to bring our science-backed intimate selfcare products to women across the U.S. and spark the candid conversations that intimate care so desperately needs. We look forward to the exciting opportunities as we are in the beginning of our full scale rollout in the U.S.” says Anna Linton, CEO.“
For further information, please contact:
Anna Linton, CEO, Peptonic Medical AB
Email: anna.linton@peptonicmedical.se
Phone: +46 70-244 92 07
About Peptonic Medical AB
PEPTONIC medical AB (publ) is a pioneering Swedish medtech company specializing in the development and sale of clinically proven self-care products for women’s intimate health. Through its brands VagiVital and Vernivia, the Company offers a broad over-the-counter portfolio of effective and gentle products designed to help women understand, treat, and prevent common medical conditions in the intimate area. Peptonic’s growth strategy centers on geographic expansion, particularly in the U.S. and Europe, while continually enhancing its product portfolio through in-house development and strategic acquisitions. The Company is headquartered in Stockholm, Sweden, and operates a subsidiary, Common Sense Marketing Inc., in the U.S. Peptonic Medical was founded in 2009 and has been listed on the Spotlight Stock Market since 2014.
